One for You, One as a Gift

Publicis Armenia has developed a TV campaign for Orange Armenia under the title “One for You, One as a Gift”. The campaign revolved around the new promotion of Orange – giving its clients a unique opportunity to receive a new phone for their family member free of charge, upon buying a phone for them and subscribing for any tariffs for 24 months.

The TV ad showcases the innocent conversations between the children who come up with and rehearse the reasons to convince their parents to get them a phone – the parents would always know where they were, they would talk as much as they wanted, and, most importantly, it costs almost nothing.

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